One reason for a micro site was to try to get ranking on a search term quickly. In this case a micro site was a small site with a keyword in the domain name. The concept took advantage of the weight that search engines use to put on keyword matching domain names.
If you go to www.ripoffreport.com/ and put the search term “SEO” in the search bar you will get over 450 complaints listed. There are actually collection agencies that specialize in getting money from companies that don’t pay their SEO bill
think the old adage: “if it sounds too good to be true, it probably is” definitely applies. However there is another old adage that could come into play: “there is a sucker born every minute”.
find some of the sales and marketing techniques of SEO firms to be very interesting if not hypocritical. SEO firms tend to push the benefits of inbound marketing as opposed to telemarketing or emailing. Yet it seems that this industry uses both of those methods quite extensively.
I got a comment from one visitor asking me to detail how much time that I spend on specific SEO activities each day. This is a difficult question to answer because in most cases, I am overseeing someone else doing the activities. But I think the gist of the question could be answered by detailing out what activities go into a good SEO program.
We just completed a very small website for a local Locksmith.
A while back one of my clients gave me a new search term and said he wanted to get ranked above his competitor on that term. When I examined the term I saw that it had zero search volume and hardly any competition. It would have been fairly easy to at least improve his ranking in that term significantly.
At one time, your site was almost guaranteed to rank on the first page for any search term that matched your domain name. It became a common technique for SEO specialists and webmaster to buy domain names that contained a valuable search term then build a “quickie” website with it.
Over the last several months, Google has implemented a series of algorithm updates called Panda and Penguin. These algorithm updates have been aimed at low quality content and low quality links as well as unnatural link patterns and content that is “over optimized”.
A recent series of Google algorithm updates known as Penguin has made significant changes in how inbound links are evaluated. Many links have been devalued over the past months and in some cases sites are being punished for “excessive unnatural” links.
Micro sites are small sites that are focused on a very narrow topic. They normally have the topic (or keyword) as part of the domain name. These have been used to try to get rankings on very competitive search terms that the existing website is not having much success in.
Back when I first started in SEO, studies had shown that nearly 65% of all searchers ignored sponsored ads. I think that the percentage is now closer to 45% overall.
Google’s link analysis algorithm is somewhat working. One flexible circuit manufacturer that I am aware of (but shall remain nameless) was obviously using dubious link building techniques.
Measuring results is a key part in assessing the effectiveness of your service. As I stated in my last blog, the client doesn’t really care about some of the metrics you study, what they care about is getting more business
The one constant that I see from all my customers is this: If they are busy fulfilling orders, they are happy, if they are not getting enough business, they are unhappy.
I tend to put SEO companies into one of three categories:
1. The pretenders
2. The black hats
3. The white hats
Sometimes it is easy to get the impression that Google wants to drive SEO companies out of business. Certainly there are many SEO techniques that Google considers “cheating” and would like to do away with. Most notably would be link building for the sole purpose of increasing rankings. Google feels that some of the practices of link building and buying sabotages the goal of presenting content that have the greatest chance of satisfying the searchers need.
I guess I should define cheating, because technically any SEO specialist that tries to improve rankings by link building is cheating. But as I said before, there is morally acceptable cheating and then there is blatantly evil cheating.
Doing Adwords does NOT directly help or effect rankings. Integrity in this area is a cornerstone of Google’s business. If this were violated it would damage Google beyond repair, not to mention a slew of legal actions. Google would never risk those consequences. Google has stated over and over that Adwords advertising will not affect rankings. I don’t always believe Google but….
I have to admit that in Google’s strictest definition, most forms of link building is technically cheating. So the question is not cheating, but how blatant.
Recently Google’s Matt Cutts “sort of” announced an algorithm change designed to address overly optimized or “SEO’ed” sites. No one is sure when the algorithm change will take place or if it already has.
The latest black hat seo tricks springing up are related to gaining customer reviews on your Google places site or other sites that are considered trusted review sites. There are now companies that are selling customer reviews. These are done by real people who have real Google accounts and give real reviews.
A micro site is a small site usually 3-8 pages that is focused on a very narrow topic. The most important aspect of the micro site is the domain name. The domain name usually matches a targeted keyword expression. For example the website www.home-healthcare-mn.com matches the keyword expression “home health care mn” which recent data shows 200 to 250 searches per month.
With a little link building and some perseverance, you can make your third party hosted blog a very effective marketing tool.
A while back Google announced that it was “adjusting” its algorithm to address a problem with some sites that carried a lot of banner advertising. Specifically, Google heard complaints from searchers about coming to a website with so many banners advertising that they had to scroll way down before finding the content. Thus Google stated it will be “devaluing” sites that carry so many banner ads that the actual content falls below the fold.
I have gotten several phone calls lately from perspective clients that have a common theme:
“I use to dominate in the Google…but my traffic is down…my results aren’t the same…” Basically the caller is very concerned because they were once getting GREAT results and now… well not so good.
What happens after the potential customer dials your number? A phone call may be considered a conversion from my standpoint, but if the way the phone is answered turns the perspective customer off, then all previous effort has gone for naught.
Google just recently announced its “freshness” update. Essentially this is an enhancement on it Google Caffeine that was rolled out last year. Google now can find content updates within in minutes and has the ability to display them on related search queries
Just when we are still recovering from Panda changes, Google announces a change in search. Per its latest webmaster blog:
Unfortunately, we are seeing trends where videos are posted on that have zero value to the visitor. One example is the “template” video where you can add titles and some phrases to create a video that has drumming, movement, flashing stock images but really no entertainment nor informational value to the viewer
When creating a new site, the site structure can be of some benefit for ranking.
Have you given your site one of these SEO scoring tests? Or has a sales person contacted you about your poor SEO score and wants to help you improve it. There are many of these “tests” that measure a number of different attributes about your website and most of them come up with some comparative score.
Clearly things have changed and getting quality links via article writing will be more difficult. Does this mean that article marketing should be abandoned as an SEO technique? No, but it does mean that this strategy should be revisited
Give any SEO sales person the chance and he or she he will find dozens (if not hundreds) of issues with your existing website. Quite frankly many of the issues are minor and may not even affect your sites rankings.
SEO is is graded on a curve. There is not a universal standard benchmark that you have to exceed; you just have to beat your competition. That is why analyzing your competitive situation is so critical if you are going to be successful in getting your site ranked.
Search engines like sites that have changing content and sites that are adding content. Here are some ideas for keeping your site content fresh.
Google is not perfect. Google strongly prefers refining or changing its ranking algorithms to find the perpetrators as opposed to manually reviewing sites. This is understandable because there are billions of web pages out there and Google could not afford to hire 100s of thousands of people to do that police work, but a computer program has no judgement for exceptions or feelings for its consequences.
There is no question that getting quality links from authoritative sites will help your site rankings. In this day and age, it is becoming increasingly difficult, if not impossible to get quality links by a traditional email request. Many SEO companies and link building services engage in “buying links”.
The Internet landscape has changed dramatically over the last couple of years. What has not changed is that internet use continues to increase. The following are some elements that your business should strongly consider in 2011.
Getting customer reviews is important, Google pays attention to them and they don’t necessarily have to create a link to your to help your site ranking.
As most people are aware, quality incoming links are valuable in boosting your sites rankings. There are a large variety of methods and sources for link building. One of my favorite sources is optimized press releases.
Google just started showing a preview icon next to its organic search results. This feature was introduced the week of November 8th. When the listings show, it appears that one has to click on the icon once to see the preview, but after that, one can just mouse over the other icons.
Anyone who is serious about search engine optimization needs to seriously consider video marketing as part of their Social Media and Search Engine Strategy. Videos can generate links to your site as well as make your webpage more engaging. Anything that makes your website more interesting, useful, informative or entertaining for your target audience is good for Search Engine Optimization.
Here are the basic steps for getting started on your video marketing program:
1. Create an informative, interesting, entertaining and engaging video. I recommend that you keep it under 3 minutes in duration. Make sure that your video includes your business logo and url at the beginning and end.
Upload and Optimize your video: Follow these guidelines: http://www.youtube.com/t/howto_makevideo
. Make sure you have descriptive Tags, Titles and Description. Your description should include your website url.
4. Embed the video on your website.
5. Create a video xml site map and submit to search engines.
6. Submit your video to a few social bookmarking sites
If the video is really good, you may wish to promote it in your blog, newsletter, email signature, facebook, twitter and other social networking sites.
What are the benefits? It will create links to your site from a number of different sources. Also YouTube is the second most searched entity behind Google, so if you have good descriptions and Tags, if people are interested at all on the subject of your video, they will find it. If your video is good, people will spread the word.
Last week Google introduced Google Instant, a remarkable technology advancement in searching. Now when you are on google.com and start typing in searches, Google will predict what you are searching for as you type it. Additionally, Google shows the results as you type. You can adapt your searching on the fly until you see the results that match your searches.
There are lots of good reasons to revamp your website, make sure that you don't destroy your search engine rankings in the process.
Publishing well written and informative articles on other websites can be a tremendous boost to your website rankings.
If all your visitors do when they come to your landing page are frown and leave, then your SEO efforts are totally wasted.
SEO is like a race, your site is competing against other sites to achieve (or keep) top rankings. Some Webmasters seem to think that they are in a short sprint, so they try to use short cuts and constant tweaking to try to improve position.
Google offers a new feature for your local search listing. For a $25.00 per month fee, you can add a “tag” on your search listing with a call to action.
If you read all the SEO blogs, you will get lots of ideas on how to improve your rankings. Many of these ideas are out of date and simply don’t work. Other items are things that some SEO specialists claim to work but there is a great deal of disagreement.
Many sites that I see have issues that hurt the sites chances of getting any rankings. These are top problems that I frequently encounter with websites:
Want to naturally generate deep links to your site? Who doesn’t? Here is the best piece of advice I can give you.
The truth is that even if you have #1 organic ranking in a search term, doing pay per click on that same search term will get you more traffic and more leads
Do search engines rank pdfs? Yes, provided that the pdf is actually converted text and not scanned. Optimizing a pdf for search engine ranking is similar to optimizing an html page
If you are looking to increase your traffic, finding keywords that your are getting traffic from, but don’t have top 10 ranking should be one of the first places to look.
A lot has been said about the Google “Mayday” Algorithm change that has the SEO world buzzing. Mind you Google makes at least one change every day to its algorithm, but this one appears to have had some significant impacts
Many Internet Marketers today are trying to help their clients use social media to take advantage of the “word of mouth” potential, there is a lot of emphasis on getting hooked up and connected on all the right social media. Web pages are beings submitted to hundreds of social media and book marking sites, and promoted through a variety of channels. But if engaging content is missing, then the results are going to be pretty disappointing
There are a lot of companies and freelancers that claim to do search engine optimization (SEO), and they may or may not be very good at it. But you may wonder where they got their knowledge and do they really know what they are doing.
Let’s start by asking, “Why hire an SEO specialist?” For most businesses the answer is “to make more money.” So an SEO specialist must make money for the customer, now and more in the future.