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Why do I get out of area traffic from my localized PPC Campaign?

Posted by: Stephen Petersen Posted Date: 05/02/2012
When doing a local PPC campaign, one would expect that all the hits that you get are from the targeted cities when you review Google analytics. In most cases, you will find a small percentage of AdWords traffic from states well outside your target region. Aren’t these “bad” clicks that should be refunded?

Making the AdWords Ad Stand Out

Posted by: Stephen Petersen Posted Date: 12/18/2011
As I stated in the last blog, 6 years ago you just had to show up. Today you have to stand out. So what are some ways to make your AdWords stand out?

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