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Five Google AdWords mistakes that waste money

Posted by: Stephen Petersen Posted Date: 02/14/2017
While paid search advertising may not work for every business, one wonders why we some businesses abandon the effort, while many of their competitors continue doing PPC for years.

Google’s AdWords new phone tracking system

Posted by: Stephen Petersen Posted Date: 10/12/2014
Google recently added a great feature to its AdWords; phone call tracking from the website. Previously Google gave the option of adding a phone extension in AdWords where the phone number would appear in the AdWords text ad. This new feature allows the tracking of phone calls once the visitor has clicked on your add and is now on your site.

Merging Google Analytics and Webmaster Data a Nice New Feature of Adwords

Posted by: Stephen Petersen Posted Date: 09/09/2013
Google adwords users should find a couple new features very useful for analyzing traffic and refining adwords campaigns. You can now include analytics data in the PPC reports and you can bring in Google webmaster tools data into the reports

Google continues to change the landscape of PPC vs SEO

Posted by: Stephen Petersen Posted Date: 09/20/2012
Back when I first started in SEO, studies had shown that nearly 65% of all searchers ignored sponsored ads. I think that the percentage is now closer to 45% overall.

Why do I get out of area traffic from my localized PPC Campaign?

Posted by: Stephen Petersen Posted Date: 05/02/2012
When doing a local PPC campaign, one would expect that all the hits that you get are from the targeted cities when you review Google analytics. In most cases, you will find a small percentage of AdWords traffic from states well outside your target region. Aren’t these “bad” clicks that should be refunded?

Does doing Adwords Help your SEO?

Posted by: Stephen Petersen Posted Date: 04/12/2012
Doing Adwords does NOT directly help or effect rankings. Integrity in this area is a cornerstone of Google’s business. If this were violated it would damage Google beyond repair, not to mention a slew of legal actions. Google would never risk those consequences. Google has stated over and over that Adwords advertising will not affect rankings. I don’t always believe Google but….

Using Broad Match with Google Adwords

Posted by: Stephen Petersen Posted Date: 01/25/2012
Be wary of Broad Match: Google allows itself the latitude to “interpret” what you mean with a search term.

Make a splash with your landing page

Posted by: Stephen Petersen Posted Date: 01/23/2012
Getting visitors to your landing page is about 10% of the battle when doing pay per click. The visitor needs to take action in order for you to profit.

Making the AdWords Ad Stand Out

Posted by: Stephen Petersen Posted Date: 12/18/2011
As I stated in the last blog, 6 years ago you just had to show up. Today you have to stand out. So what are some ways to make your AdWords stand out?

Why PPC conversion rates are dropping

Posted by: Stephen Petersen Posted Date: 11/23/2011
When I first started managing Pay per Click around 7 years ago, Google was a bit player and overture was king of paid search advertising. PPC was a fairly new concept and most companies that I contacted were not aware of PPC.

Tracking Bing Pay per Click with Google Analytics

Posted by: Stephen Petersen Posted Date: 11/02/2011
IF you don’t already know this, then here is how you set up your Microsoft Ad Center campaign so that the results can be tracked with Google Analytics.

Using Google Modified Broad Match for Pay Per Click

Posted by: Stephen Petersen Posted Date: 03/23/2011
Google modified broad match gives PPC users another dimension in optimizing their pay per click accounts.

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