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Why PPC conversion rates are dropping

Posted by: Stephen Petersen Posted Date: 11/23/2011
When I first started managing Pay per Click around 7 years ago, Google was a bit player and overture was king of paid search advertising. PPC was a fairly new concept and most companies that I contacted were not aware of PPC.

How is your phone being answered?

Posted by: Stephen Petersen Posted Date: 11/21/2011
What happens after the potential customer dials your number? A phone call may be considered a conversion from my standpoint, but if the way the phone is answered turns the perspective customer off, then all previous effort has gone for naught.

Is Your Landing Page Working

Posted by: Stephen Petersen Posted Date: 08/12/2010
If all your visitors do when they come to your landing page are frown and leave, then your SEO efforts are totally wasted.

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