Using Broad Match with Google Adwords

Posted by: Stephen Petersen Posted Date: 01/25/2012
Be wary of Broad Match: Google allows itself the latitude to “interpret” what you mean with a search term.

Make a splash with your landing page

Posted by: Stephen Petersen Posted Date: 01/23/2012
Getting visitors to your landing page is about 10% of the battle when doing pay per click. The visitor needs to take action in order for you to profit.

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