Why PPC conversion rates are dropping

Posted by: Stephen Petersen Posted Date: 11/23/2011
When I first started managing Pay per Click around 7 years ago, Google was a bit player and overture was king of paid search advertising. PPC was a fairly new concept and most companies that I contacted were not aware of PPC.

How is your phone being answered?

Posted by: Stephen Petersen Posted Date: 11/21/2011
What happens after the potential customer dials your number? A phone call may be considered a conversion from my standpoint, but if the way the phone is answered turns the perspective customer off, then all previous effort has gone for naught.

Content Freshness Now a Major Ranking Factor with Google

Posted by: Stephen Petersen Posted Date: 11/11/2011
Google just recently announced its “freshness” update. Essentially this is an enhancement on it Google Caffeine that was rolled out last year. Google now can find content updates within in minutes and has the ability to display them on related search queries

Tracking Bing Pay per Click with Google Analytics

Posted by: Stephen Petersen Posted Date: 11/02/2011
IF you don’t already know this, then here is how you set up your Microsoft Ad Center campaign so that the results can be tracked with Google Analytics.

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