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Content Freshness Now a Major Ranking Factor with Google

Posted by: Stephen Petersen Posted Date: 11/11/2011
Google just recently announced its “freshness” update. Essentially this is an enhancement on it Google Caffeine that was rolled out last year. Google now can find content updates within in minutes and has the ability to display them on related search queries

Reputation Management and Social Media

Posted by: Stephen Petersen Posted Date: 02/14/2011
Many companies today have ongoing reputation management programs, there are many that don’t but should.

Five Musts for Improving Your Internet Presence in 2011

Posted by: Stephen Petersen Posted Date: 01/10/2011
The Internet landscape has changed dramatically over the last couple of years. What has not changed is that internet use continues to increase. The following are some elements that your business should strongly consider in 2011.

Facebook case goes to court

Posted by: Stephen Petersen Posted Date: 11/10/2010
A Connecticut woman who was fired after she posted disparaging remarks about her boss on Facebook has prompted a first-of-its-kind legal case by federal authorities who say her comments are protected speech under labor laws. The out come of this court battle is significant.

Does Your Company have a Social Media Policy

Posted by: Stephen Petersen Posted Date: 10/24/2010
Your company needs to have a clear, well communicated social media policy and probably some education to your workforce. This could save your company embarrassment and legal problems down the road.

Playing Defense Using Social Media Tools

Posted by: Stephen Petersen Posted Date: 10/10/2010
One of the popular areas of Social Media is reputation management and a lot of companies are using it.

Social Media Can be Word of Mouth on Steroids

Posted by: Stephen Petersen Posted Date: 06/05/2010
Many Internet Marketers today are trying to help their clients use social media to take advantage of the “word of mouth” potential, there is a lot of emphasis on getting hooked up and connected on all the right social media. Web pages are beings submitted to hundreds of social media and book marking sites, and promoted through a variety of channels. But if engaging content is missing, then the results are going to be pretty disappointing

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