I have gotten several phone calls lately from perspective clients that have a common theme: “I use to dominate in the Google…but my traffic is down…my results aren’t the same…” Basically the caller is very concerned because they were once getting GREAT results and now… well not so good.

Be wary of Broad Match: Google allows itself the latitude to “interpret” what you mean with a search term.

Getting visitors to your landing page is about 10% of the battle when doing pay per click. The visitor needs to take action in order for you to profit.

As I stated in the last blog, 6 years ago you just had to show up. Today you have to stand out. So what are some ways to make your AdWords stand out?

When I first started managing Pay per Click around 7 years ago, Google was a bit player and overture was king of paid search advertising. PPC was a fairly new concept and most companies that I contacted were not aware of PPC.

What happens after the potential customer dials your number? A phone call may be considered a conversion from my standpoint, but if the way the phone is answered turns the perspective customer off, then all previous effort has gone for naught.

Google just recently announced its “freshness” update. Essentially this is an enhancement on it Google Caffeine that was rolled out last year. Google now can find content updates within in minutes and has the ability to display them on related search queries

IF you don’t already know this, then here is how you set up your Microsoft Ad Center campaign so that the results can be tracked with Google Analytics.