Five Google AdWords mistakes that waste money

Posted by: Stephen Petersen Posted Date: 02/14/2017
While paid search advertising may not work for every business, one wonders why we some businesses abandon the effort, while many of their competitors continue doing PPC for years.
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Posted In: PPC

Five Misconceptions about Google AdWords

Posted by: Stephen Petersen Posted Date: 01/20/2017
Millions of advertisers are successfully using Google AdWords to generate profitable business. This includes businesses that are also organically ranking in the top positions. Paid search often makes good business sense. Despite the many successes, there are companies that are hesitant to embark on paid search with Google AdWords
Posted In: PPC

How do SEO companies sell their services?

Posted by: Stephen Petersen Posted Date: 01/08/2017
find some of the sales and marketing techniques of SEO firms to be very interesting if not hypocritical. SEO firms tend to push the benefits of inbound marketing as opposed to telemarketing or emailing. Yet it seems that this industry uses both of those methods quite extensively.
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How has SEO changed?

Posted by: Stephen Petersen Posted Date: 03/24/2015
How has my company’s SEO strategy and tactics changed since Penguin and Panda? Quite a bit, but many of the basics are still the same. Below is a very brief and non-detailed before and after picture of our SEO. There are a lot more things we look at and work on, but below should give you the gist of the changes

Is your site being punished by Google?

Posted by: Stephen Petersen Posted Date: 03/14/2015
Many websites that use to dominate Google rankings are finding themselves dropping to the second or third page on keyword phrases that they once were near the top of the first page. Often these sites were affected by major algorithm changes by Google, the two most famous being Penguin and Panda.

Google’s AdWords new phone tracking system

Posted by: Stephen Petersen Posted Date: 10/12/2014
Google recently added a great feature to its AdWords; phone call tracking from the website. Previously Google gave the option of adding a phone extension in AdWords where the phone number would appear in the AdWords text ad. This new feature allows the tracking of phone calls once the visitor has clicked on your add and is now on your site.
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Posted In: PPC

Top things for website rankings in 2014

Posted by: Stephen Petersen Posted Date: 02/19/2014
Here is my list of activities every webmaster should be focusing on in 2014:
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Merging Google Analytics and Webmaster Data a Nice New Feature of Adwords

Posted by: Stephen Petersen Posted Date: 09/09/2013
Google adwords users should find a couple new features very useful for analyzing traffic and refining adwords campaigns. You can now include analytics data in the PPC reports and you can bring in Google webmaster tools data into the reports
Posted In: PPC
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